La Puerta Core Essentials is a product line developed by Rancho La Puerta that mirrors their values in a holistic skin care line. This video was created to talk about their new line and tell their story to a wider audience including- website usage, press material, trade show talks, and to their customer base.
During this project, my responsibilities included nailing down the story and voice over, storyboarding, video production, art directing on set, helping with set design, securing talent, and moderating between the client and the video professionals.
Video was shot by A.L.Squared Productions and Preston Roeschlein. Lighting and cinematography by Nathaniel Elegino. Editing by Alberto Lopez. Sound Engineering by Alec Moore. Voice over by Joanna Henning.
