When I began work at Rancho La Puerta they had a "yoga man" icon that they used in their logo, so I wanted to carry it throughout the Ranch signage and emails. After all, they were so cute and I wanted something fun to do.
What I started with:
I decided to have them doing all the fun activities that are offered at the Ranch. They went hiking, enjoyed the spa, went swimming, and cautioned are guests about protocols. I used Adobe Illustrator to create the new logo man icons.
Postcard for the Ranch:
